16
May
Marketing is one of the most powerful and the most challenging exercises in the modern world. Social media, currently, is one of the most powerful tools for marketing and connecting to the potential customers at large. Like every other tool, even social media platforms are beset with their own unique kind of challenges. The first [...]
16
May
Twitter, like Facebook, is a free social networking and too some extent, a micro blogging site that helps an individual or an enterprise connect to the larger target audience. Twitter enables individuals to arrange impromptu gatherings and with a single tweet or posting inform everyone in one’s network. Twitter postings, popularly known as tweets, have [...]
14
May
Writing is a job that involves time, creativity and knowledge. It is not an easy deal to engage the readers. You need good and interesting content to make the user stay with you. Moreover, it is imperative for a writer to have good knowledge of the language and topic. Earlier it was limited up to [...]
14
May
Outsourcing has evolved in terms of adoption of tools and taking the outsourcing relationships to the next level. Since outsourcing involves two parties, the scope for innovation lies in the development of new tools that would help the outsourcing partners deliver faster and quality services to the client and adoption of strategies to give the [...]
13
May
The story of outsourcing is one of enigma. The business of outsourcing has witnessed paramount changes and has, over the period of time, undergone immense metamorphosis. Frankly stating, outsourcing was conceived as a way of saving costs and shrugging off the peripheral and secondary processes of one’s shoulder. As the adoption gained momentum, the entire [...]
7
May
In the modern market, it has become imperative for businesses to have online presence. While the whole market is adopting the latest techniques to dominate the online market and businesses are toiling hard to attract more and more customers; why should you lag behind? Graphic design is one such mechanism or a strategy that enables [...]
1
May
Michael Porter in 1985 very clearly explained value chain in terms of the enterprise architecture in his book, ‘Competitive Advantage: Creating and Sustaining Superior Performance’. According to this analysis, the business functions of an enterprise were bifurcated into primary operations and secondary support functions. In a business scenario where strategic alliances and collaboration define success, [...]
24
April
Globalization is an oft spoken word in the business ecosystem. In the context of business, it means to really expand ones business to different geographical territories and establish a business relationship with enterprises belonging to a particular region. The whole approach is towards expanding accessibility to resources and connectivity amongst different economies. In terms of [...]
25
March
Outsourcing companies have enjoyed phenomenal growth. In last few decades, India has grown as an outsourcing hub. Within the global outsourcing market, India had a share of 58% in 2011 that is 7% more than compared to its market share of 51% in 2009. There are several reasons why foreign enterprises look forward to outsource [...]
18
March
Over the long haul, large corporations have reaped the benefits of offshore outsourcing. These benefits include reduction of costs, quality, fast turnaround time, on time delivery and customer satisfaction. Realizing the benefits of outsourcing, even small and medium enterprises are jumping on to the outsourcing bandwagon every day. Though there are several benefits of outsourcing, [...]