Author Archives: GlobalEmployees

Top Social media trends of 2013-2014

The world of social media is ever expanding, evolving and tumultuous. It is an indispensible part of the internet and any form of networking is incomplete without a presence on Facebook, Twitter, Pinterest, Google+, MySpace, Instagram, and Foursquare. Even though the presence of so many social networking opportunities look lucrative but ask a social media expert as to how tricky ... Read More »

Ready To Take a Bite of Android KitKat

One major factor that makes Android OS releases yummy is their names. Right from tempting Gingerbread to Honeycomb to Ice Cream Sandwich to Jelly Bean to KitKat, each release seems to be deliberately named to grapple the attention of the young developers and smartphone users. Very interestingly, the recent 4.4 release, codenamed as KitKat has become the talk of the ... Read More »

Future Roadmap of Search Engine Optimization in 2013

Digital is nowhere without search engine optimization. With each day, the pressure to create a strong sustaining presence on the search media engines is increasing in leaps and bounds. Therefore, enterprises adopting digital marketing strategies are looking forward to hire SEO experts with considerable exposure to not only SEO but also related fields such as web design and content. Every ... Read More »

How to Manage An Outsourced Team

Managing resources in any which way is a challenging job for any enterprise. This is one of the prime reasons why enterprises outsource their secondary business functions to outsourcing agencies. There are business cases where a  critical implementation is delegated to an expert service provider. Irrespective of the size of the partnership, in all cases, the outsourced teams need to ... Read More »

Bridging the Cultural Gap In Outsourcing

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Outsourcing is not simply about delegating certain functions, it is a strategic partnership adopted to add efficiency to the existing business processes and deliver quality services and products in the market.  An outsourcing partner is not simply an agency that takes care of the secondary business functions but a partner to boost the overall business. Hence, it becomes imperative for ... Read More »

Outsourcing Content Marketing

Content marketing is one of the most evolving and powerful tools for creating a brand loyalty amongst the existing customers. It is not direct marketing but a subtle way of creating the space for an enterprise’s own products and services. The content writers with the knowledge of digital marketing and SEO majorly carry out this function. Digital is currently an ... Read More »

How to Select Marketing Friendly CMS

Content management system emerged and evolved with the sole aim to make content management and administration better. Traditionally, the task of managing a website was the responsibility of the IT department of an enterprise. With online marketing becoming more complex and structured, it is no longer within the capabilities of the IT department. Therefore, enterprises these days prefer to hire ... Read More »

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